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Planning For a Company Event

You have decided to introduce a new product that has been in the developmental stage for quite some time. Or perhaps you wanted to have a "Customer Appreciation Golf Day" to let your clients know how you feel about them. Maybe it's time to have a Company picnic or outing to let your employees know what a great asset they are!

Regardless the reason, event planning can be extremely time consuming since there are so many things that have to be covered to make sure that everything makes a huge positive impression so that everyone will remember the event for good reasons and NOT because some aspect failed.

Everyone knows that this event planning is not part of your job description but it has now become your responsibility and you know that other things that are part of your regular job may have to suffer since "there are only so many hours in a day!"

Obviously, since you have "checked out" this website, there must be some point that has to do with promotional products.

A promotional products distributor plans events as part of the everyday workload and the best part is that all these services are offered to you FREE!. You just have to provide a rough outline of what your goals are, a budget range, the people and industry you want to focus on and before you know it, you can have all the "bells and whistles" that you can imagine.

Promotional products can range from embroidered apparel, screen printed t-shirts, all kinds of magnets or flashlights...the list goes on and on. The good news is that even though you may not know whether to have golf shirts or oxford shirts, the distributor is there to help you decide. Suggestions can be made which include computer bags, corporate gifts, and leather goods like a leather portfolio or even have a graphic design done to represent your theme.

Do I need to tell you how many different golf items are available!!!! Besides golf balls and gold tees and divot repair tools, there are also many attractive pre-packaged grouping of items as well as numerous promotional products that you may not even know existed (i.e. plastic golf ball retriever, epoxy filled golf ball marker, metal stamped divot repair tool, digital scorer, etc.). You see, you didn't have to do any research and you already know what new or different golf items might impress your visitors!

A lot of research goes in to event planning and this is not only for products such as coasters, invitations to the event, flash drives, pens and pencils, caps, stationery, etc. It also is important to find the price that will meet your budget. There are many similar items that are offered by numerous vendors and a distributor can have special volume pricing for some of the items that you might be looking for. Sure you can Google any item to get an idea of the pricing but will it always tell you the charge per imprint color, the price per stitch count for embroidery, what the set-up charge will be for the item or per imprint color, what artwork format is required to get the best results, and on and on. A promotional products distributor has all this information and will help educate you so that there will be no surprises when you receive the invoice.

So, get the picture? Give us a call and we will be happy to help you save a lot of time and money and even provide you with the peace of mind that your event will have a positive impact on your business. By the way, we also do business cards, letterhead, sales brochures, and all kinds of business stationery.


Advertising with Promotional Products | Small Business Marketing Strategy

Every small business advertising and marketing strategy should include a portion for business gifts and promotional products. These kinds of giveaways are a tried and true strategy both for maintaining old customers and attracting new ones.

Holidays or special events like July 4th, Mardi Gras, St. Patrick's Day, Halloween, Thanksgiving, and of course Christmas, to name a few, provide a great chance for a business to send out promotional gifts without looking too pandering. Whether your business is Business to Consumer or Business to Business, everyone loves to receive a gift.

The secrets of making a promotional campaign work for your business is to build an effective marketing campaign around it. There are thousands of promotional items available in all pricing ranges, but the right promotional product given at the right time is a much more effective strategy.

The first thing that you must think of is what would get the most attention with which type of customer. Sometimes calendars may work and other times it could be cups, t-shirts, sweatshirts, coasters, flashlights, flash drives, or some type of magnets. Choosing is time consuming but fruitful!

When you give away a personalized free product, you have created an impression with that customer. Apparel embroidery works wonders when you can provide your customers with a perceived high end type apparel to the point at which your return on investment is worth this type of attention.

This technique works much better when you have narrowed down your audience to the people most likely who would want to get to know what your business is all about. You can do this by providing promotional products on say a quarterly basis or at industry events. That way they get to realize that you even exist! Over time they will get to know you and when a need arises they will have your contact information right in front of them. Many times companies look for screen printed t-shirts, calendars, awards, flash drives, pens and pencils, apparel, or even jackets, and they will remember your company for having received these items and then make contact with you. Once they contact you, you can develop a long lasting relationship all because they remembered who you are from a giveaway.

The second thing that you should think about is usefulness.

You want your personalized corporate gifts to be of some use to your potential customer. If they wear your golf shirts or your caps around the golf course or in the line for groceries, other people will see your business as well. This is what you want – a form of off-line social marketing that serves the same purpose as online marketing with Facebook or LinkedIn.

You also want to think about linking the actual type of products that you give away to your business.

If you sell cat food, you do not want to give away USB flash drives for free. The customers that purchase cat food may or may not use flash drives. However, if you are in the business of computer supplies, by all means give away as many flash drives as you can afford.

By linking the actual product and the advertising on it to your company, you will be imprinting your business in the mind of the customer when it comes to issues having to do with that particular product. Your business becomes top of mind to that customer and they then will call on you when they have a problem.

There are of course internal business items that can make an impression. For example, business cards, stationery, invitations for company events, folders, sales sheets, CD's to introduce your company or new products, and embroidered apparel. Obviously, graphic design is important for the right effect. These types of promotional product represent your image and can have a positive impact on your sales growth.

By surrounding your promotional giveaways with the right attitude and marketing campaign, you can drastically increase your return on investment. Remember that nothing comes for free. Your business cannot afford to give away product after product without receiving some return on investment. The best way to do this is through continued analysis of your marketing campaign and changing with the times.


What Promotional Products Advertising Can Do For You

Advertising. Advertising. Advertising. That's all you hear when you discuss growing your business. It is quite obvious that the more people know about your business, the more they will buy from you. But perhaps what you may not always think about is "How can I get the most cost effective return on my investment of advertising dollars that will provide a greater chance that the potential customer will remember to get in touch with my company".

Sure you can spend money on various types of media like television, radio, magazines, newspapers, or industry publications but you have to do repeated expenditures to make sure that your are seen. With promotional products, the items will always be in front of your potential customer when the need arises. It is the most cost effective form of advertising because you can reach thousands of potential buyers and have a "staying power".

There are many promotional items available including a calendar, embroidered apparel or screen printed t-shirts, cups, pens, awards, gifts, embroidered caps, flashlights, computer bags, leather goods, and coasters, just to name a few. Whatever you choose, just one customer order will pay for your promotional products investment.

A company event such as a golf outing or "Customer Appreciation Day" can also have an impact. Having a promotional products distributor help with your event planning can save you a lot of time trying to find the appropriate promotional item in the price range of your budget. They can recommend embroidery of golf shirts, imprinting of corporate gifts, perhaps an embossed leather portfolio or even embroidered sweatshirts. That way you will have a choice of what you believe to have an impact on your type of customer.

The graphic design of you logo is also important since you already know that it represents your image. Whether you have your own company stationery such as letterhead and envelopes, business cards, folders, brochures, flash drives with company or product information, or employee awards, t-shirts, jackets, sweatshirts, caps with embroidery or screen printing, it is always important that your employees have high self esteem when representing your company.

So, promotional products can help in many ways and are very cost effective. Have proper event planning or strong campaign initiative and make sure your choice of graphic design and promotional items give you the biggest bang for your buck by having a promotional products distributor in the Dallas or Fort Worth area help you research the promotional products that would represent your company goals. You can choose embroidery or screen printing, a particular calendar or apparel item (jackets, oxford shirts, t-shirts, caps, sweatshirts, golf shirts, to name a few), or business gifts, tradeshow giveaways, business promotional items, or stationery. It really doesn't matter as long as you do something that will help impact your sales growth and provide a return on the investment of your advertising dollar.

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